Matt Friedman joined The Perfect Franchise bringing over 25 years of franchise leadership and experience. Matt is a serial entrepreneur who is passionate about business ownership. He knows what it takes to start a business, build a business, and successfully exit a business.
He helps individuals find the right franchise opportunity based on their interests, skill set, and financial capabilities. Matt will facilitate the process of purchasing a franchise by providing information, guidance, and support.
Matt believes that relationships are built on trust and honest communication. It is why he is focused on coaching other future franchise owners in making the best decision for their future and family.
“From Frat House to Franchising” is the perfect description of Matt’s business background. Matt and his business partner founded Wing Zone in their fraternity house kitchen in 1993 with only a $500 investment.
As the visionary of Wing Zone and building a global brand, Matt launched the Wing Zone Franchise System in 2001. As CEO of Wing Zone, Matt went on to lead a talented team to successfully open over 150 restaurants throughout the US and six countries.
In 2021, Matt sold a majority interest in Wing Zone to Capriotti’s Sandwich Shoppe.
After his successful exit at Wing Zone, Matt was appointed CEO of Franchise Founders, a private equity group in the franchise incubator space that invests and helps scale emerging franchisors. Matt oversaw Franchise Founders’ Platform Support Services including franchise recruitment, branding, marketing, real estate and construction, operations, and IT business intelligence.
Matt graduated from the University of Florida and lives in Marietta, Georgia. His hobbies include tennis, Peloton, going to Gator football games, and traveling with his wife Marcy and his 2 children.
