By Putting the Words to Paper, I Pushed Myself to Become a Better Franchise Consultant My book, The Perfect Franchise, was published earlier this year. I wrote it for two reasons. First, in addition [...]

High-Cost Retail Franchises May Seem Safer, But Leases, Operating Costs and Other Factors Increase Risk There is a widespread assumption in franchising that investing more money will lead to a greater income and less [...]

Risk in Franchising is a Measure of Certainty, Predictability, and Consistency of Return   When discussing franchise risk and the fears of starting a business, clients almost always discuss losing their money and failure. [...]

By Design, a Franchise is Less Risky than a Startup Business. Here’s Why. A few months ago I spoke to a couple who, when I met them, were validating a health and wellness franchise. [...]

Amid Sweeping Layoffs and a Looming Recession, Americans look to Franchising for Security   There are sweeping waves of layoffs hitting Corporate America. Amazon, Meta (Facebook) and Twitter all announced layoffs. Same with Salesforce, [...]

Reasons to Make a Mid-Career Change to Franchising An interesting thing about life is that while all of us consider ourselves and our journeys unique, the arc of the human odyssey is similar. In [...]

How Perception Impacts Your Ability to Change   Mindset is everything in business and life. I have come to believe that the greatest distinction between people who follow their dreams and those who do [...]

Disgruntled Employees Have Resorted to Quiet Quitting, But Franchising Offers a Better Path   Quiet quitting has become a popular buzzword lately, but it has actually been a thing for a long time. Quiet [...]

There will Always be Challenges in Business Ownership, but the Right Mindset Helps Overcome Them   It is said that business success and achievement climb a wall of worry. Stated differently, there are always [...]