What I Learned From Writing a Book About Franchise Ownership
By Putting the Words to Paper, I Pushed Myself to Become a Better Franchise Consultant My book, The Perfect Franchise, was published earlier this year. I wrote it for two reasons. First, in addition [...]
Why Larger Franchise Investments Do Not Necessarily Lower Risk?
High-Cost Retail Franchises May Seem Safer, But Leases, Operating Costs and Other Factors Increase Risk There is a widespread assumption in franchising that investing more money will lead to a greater income and less [...]
How Do You Measure Business Risk in Franchising?
Risk in Franchising is a Measure of Certainty, Predictability, and Consistency of Return When discussing franchise risk and the fears of starting a business, clients almost always discuss losing their money and failure. [...]
3 Factors That Reduce Systemic Business Risk in Franchising
By Design, a Franchise is Less Risky than a Startup Business. Here’s Why. A few months ago I spoke to a couple who, when I met them, were validating a health and wellness franchise. [...]
Is Your Job Really Safe? No!
Amid Sweeping Layoffs and a Looming Recession, Americans look to Franchising for Security There are sweeping waves of layoffs hitting Corporate America. Amazon, Meta (Facebook) and Twitter all announced layoffs. Same with Salesforce, [...]
Redefining The Arc of Your Career
Reasons to Make a Mid-Career Change to Franchising An interesting thing about life is that while all of us consider ourselves and our journeys unique, the arc of the human odyssey is similar. In [...]
Growth Mindset vs. Fixed Mindset: What’s the Difference?
How Perception Impacts Your Ability to Change Mindset is everything in business and life. I have come to believe that the greatest distinction between people who follow their dreams and those who do [...]
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