ARTICLES
Explore insightful articles, expert advice, and the latest trends to help you succeed in the world of franchising. Whether you’re just starting or looking to expand, we provide the knowledge you need to make informed decisions and grow your business.
Published On: February 19, 2025
The Perfect Franchise Featured on Yahoo Finance
SHOHOLA, Pa., Feb. 18, 2025 /PRNewswire/ — The Perfect Franchise, the leading franchise consulting firm offering franchise coaching, education, and brand matching, is revolutionizing the way aspiring business owners navigate the industry…
Published On: February 18, 2025
The Perfect Franchise Featured on PR Newswire
After years climbing up the corporate ladder in financial services, HR, and sales leadership, Mark Schnurman, Managing Partner and Founder of The Perfect Franchise, found himself feeling stuck. Drawn to the freedom and purpose of entrepreneurship, he discovered franchising…
Published On: June 06, 2022
What I Learned From Writing a Book About Franchise Ownership
By Putting the Words to Paper, I Pushed Myself to Become a Better Franchise Consultant My book, The Perfect Franchise, was published earlier this year. I wrote it for two reasons. First, in addition…
Published On: February 28, 2023
Why Larger Franchise Investments Do Not Necessarily Lower Risk?
High-Cost Retail Franchises May Seem Safer, But Leases, Operating Costs and Other Factors Increase Risk There is a widespread assumption in franchising that investing more money will lead to a greater income and less…
Published On: February 01, 202
How Do You Measure Business Risk in Franchising?
Risk in Franchising is a Measure of Certainty, Predictability, and Consistency of Return When discussing franchise risk and the fears of starting a business, clients almost always discuss losing their money and failure…
Published On: January 05, 2023
3 Factors That Reduce Systemic Business Risk in Franchising
By Design, a Franchise is Less Risky than a Startup Business. Here’s Why. A few months ago I spoke to a couple who, when I met them, were validating a health and wellness franchise…
Published On: November 27, 2022
Is Your Job Really Safe? No!
Amid Sweeping Layoffs and a Looming Recession, Americans look to Franchising for Security There are sweeping waves of layoffs hitting Corporate America. Amazon, Meta (Facebook) and Twitter all announced layoffs. Same with Salesforce…
Published On: October 27, 2022
Redefining The Arc of Your Career
Reasons to Make a Mid-Career Change to Franchising An interesting thing about life is that while all of us consider ourselves and our journeys unique, the arc of the human odyssey is similar. In…
Published On: September 14, 2022
Growth Mindset vs. Fixed Mindset: What’s the Difference?
How Perception Impacts Your Ability to Change Mindset is everything in business and life. I have come to believe that the greatest distinction between people who follow their dreams and those who do…
Published On: August 31, 2022
What is Quiet Quitting?
Disgruntled Employees Have Resorted to Quiet Quitting, But Franchising Offers a Better Path Quiet quitting has become a popular buzzword lately, but it has actually been a thing for a long time. Quiet…
Published On: August 10, 2022
Scaling The Wall of Worry With a Franchise
There will Always be Challenges in Business Ownership, but the Right Mindset Helps Overcome Them It is said that business success and achievement climb a wall of worry. Stated differently, there are always…
Published On: April 03, 2023
What Franchisors Do to Reduce Performance Variability
5 Business Features That Let Franchisees Focus on Execution During due diligence, franchisors will explain the key features of their business models…
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