Emily Romero serves as Vice President of Franchise Strategy at The Perfect Franchise, bringing over a decade of experience in franchise development, compliance, and operational execution. Her career has been dedicated to helping franchise brands grow strategically, responsibly, and with a strong foundation for long term success.
Emily's focus has been on optimizing the quality of the franchise model and ensuring franchisee success. She has led development efforts for more than 35 franchise brands, working directly with founders to enhance franchise models, shape growth strategies, drive franchise sales, and expand across new markets. Her deep understanding of the full development lifecycle, from candidate recruitment through onboarding, has helped hundreds of entrepreneurs realize their goals through franchise ownership.
While Emily brings deep knowledge across compliance, development, and operations, her current focus is on franchise strategy. She works closely with brand founders, their internal teams, The Perfect Franchise consultants, and a wide network of franchise and business professionals to position brands for long term scalability. She ensures that growth is supported by strong systems, aligned values, and operational readiness.
In addition to her brand level work, Emily contributes to macro franchising efforts that aim to improve the broader franchise model. She is committed to raising ethical standards, increasing transparency, and ensuring better outcomes for both franchisors and franchisees.
At The Perfect Franchise, she oversees strategic initiatives that support brand growth, consultant enablement, and the overall success of the franchise network.
Based in Colorado, Emily is known for her direct, strategic approach and her dedication to helping brands grow the right way.
