People who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more. Businesses fail when their owners spend their time and energy defending what they think they know.

A business doesn’t miss the mark by failing to achieve greatness in some lofty, principled way, but in the stuff that goes on in the multitude of seemingly insignificant, unimportant, and boring things that make up every business (and life as well).

The greatest business people have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world. The book is about four profound ideas that can mean the difference between the success and failure of a small business…..

The Perfect Franchise

The Perfect Franchise is the one book you need to read if you are considering franchising.

Mark Schnurman is one of America’s top Franchise Consultants, and the founder of The Perfect Franchise. Mark outlines a clear process for finding the perfect franchise.

In straightforward language, he explains how to:

  • Decide whether franchising is right for you;
  • Determine which franchise will optimize your chances of success;
  • Conduct due diligence;
  • Fund your franchise investment;
  • Live the life you dream about.

If you want to be your own boss, this is the book for you!