SHOHOLA, Pa., June 19, 2025 /PRNewswire/ — Founded on June 19th, 2023, The Perfect Franchise (TPF) is a leading franchise consulting firm dedicated to helping clients understand franchising and decide whether it is the right path for them. The Perfect Franchise’s overarching goal is to empower clients to make informed decisions that will improve the quality of their lives through business ownership.

The Perfect Franchise’s founder, Mark Schnurman, committed to making a different type of franchise consulting firm – one that profoundly benefited clients, brand partners, and the TPF team. “I want to change the world and you do that one life at a time,” says Schnurman. “If we can help our clients improve their lives, help excellent brands grow, and enable the personal and professional success of the TPF team, we will achieve our goals.”

The Perfect Franchise is driven by three guiding principles that infuse everything they do.

First, TPF possesses an overarching commitment to doing the right thing. This commitment demonstrates itself in various ways, such as maintaining a strong ethical core, thoroughly educating clients, and providing clear, actionable, and transparent guidance. It also manifests by taking the time to deeply understand each client – their catalyst for exploration, goals, skillset, financial means, and more. Without a deep knowledge and understanding of the client, TPF Consultants cannot properly match individuals to brands and help them make the right decision. More times than not, the right decision is not to move forward with a franchise.

“The Perfect Franchise does right by their clients every time,” says Albert Hermans, Chief Development Officer at Floor Coverings International. “They are ethical, transparent, and never push clients to join a franchise. We love the level of education that TPF provides their clients.”

Mark Schnurman authored the book, The Perfect Franchise, to help people understand the basics of franchising, recognizing that informed decisions cannot be made without this fundamental knowledge. In addition, TPF Consultants are constantly educating themselves and each other on the changing landscape of franchising to stay on the cutting edge. Education is in the DNA of the TPF process and its Consultants. “Without a strong understanding of franchising and the specific brands, clients cannot make good decisions,” says Patrick Elsner, TPF Consultant. “We help candidates understand franchising and its ecosystem, the expectations of a franchisee, and we share with them information to educate them. We want our clients to have all the necessary information to make the right decision for themselves.”

The final principle that guides TPF is authenticity, which is crucially important because individuals cannot reach their full potential without being genuine. TPF and its Consultants remain true to their values, spirit, and character regardless of external pressure. Authenticity allows TPF Consultants to truly connect with their clients and meet them where they are. TPF helps its clients find their authentic voice, whether it be as entrepreneurs or not.

As The Perfect Franchise celebrates its 2nd anniversary, it continues to embrace and grow its core principles of doing the right thing, education, and authenticity!

About The Perfect Franchise: The Perfect Franchise (TPF) is a leading franchise consulting firm dedicated to helping individuals achieve their ideal futures through business ownership. By providing clear, honest, and actionable guidance, TPF empowers clients to explore and invest in franchise opportunities that align with their personal, professional, and financial goals. The brand works with a large portfolio of franchise brands available to offer personalized consulting, in-depth franchise research and brand-matching, financial planning assistance, and ongoing support to ensure long-term success for its clients. To learn more, visit our ABOUT. page.