CONTACT INFORMATION
MY TESTIMONIALS
"Emily is a wealth of information and is a natural talent in business! She is thoughtful, very smart, and has the ability to see the big picture! Emily and I have worked hand and hand for upwards of 3 years and we have accomplished a lot of great things together. She is usually my first call when seeking advice on franchise sales, legal, compliance, and general brainstorming!"
Zach Nolte
"I highly recommend Emily if you or one of your clients is looking for a franchise opportunity. She's extremely helpful and knowledgeable, her communication is top notch. "
Ari O'Brien
Emily Romero, CFE is a Certified Franchise Executive with over a decade of experience in the franchise industry. At The Perfect Franchise, she works closely with clients exploring business ownership, helping them navigate the franchise landscape with clarity, honesty, and a strategy driven approach.
Emily has supported hundreds of candidates through the discovery process and has worked with dozens of franchise brands to grow responsibly. Her background includes leadership roles in franchise development, operations, compliance, and marketing. From 2017 to 2020, she also owned and operated her own beauty business, giving her a personal understanding of what it takes to succeed as an entrepreneur.
She earned the distinction of Certified Franchise Executive from the International Franchise Association, has been a featured speaker at industry events, and is known for her practical insights and strong commitment to client success.
Emily lives in Colorado and enjoys live music, especially Red Rocks shows, and spends her free time hiking in the mountains with her dog Alice.
I grew up in Colorado, but not in one place for long. I moved often and had to learn to adapt quickly. That experience made me independent early on and pushed me to create stability and opportunity for myself. I always knew I wanted more than just to get by. I wanted freedom, control, and the ability to build something meaningful.
Education became my outlet. I poured myself into learning, always searching for a way to shift my circumstances. I studied political science and criminal justice, with a particular interest in criminal law. While I did not follow that path professionally, I have always been drawn to structure, accountability, and the power of systems to create opportunity. That same mindset is part of what drew me to franchising. The franchise model is built on proven processes and clear expectations. It offers the right person a chance to succeed by following a strong framework, and I believe that is one of its greatest strengths.
My parents were both nurses, and some of the most hardworking and compassionate people I know. They spent their careers caring for others but often sacrificed their own well being along the way. I saw what it looked like to give everything to a career that did not always give back. That experience left a lasting impression and shaped my belief in business ownership as a way
to build something better for yourself and your family.
In 2013, I began my career in franchising with Office Evolution, a Colorado based brand. What started as a job quickly became a passion. I discovered that franchising combined everything I cared about: structure, growth, and the chance to help others step into business with support. From there, I joined FranDevCo, another early stage franchise development company, and helped build the business while also supporting dozens of franchise brands. Over the years, I have worked in development, operations, compliance, and marketing, helping brands build their FDDs, onboard new franchisees, and create the tools and infrastructure to grow responsibly.
In 2018, I also launched my own beauty business. It was small and service based, but it was mine. That experience taught me what it means to build from the ground up. To attract clients, manage your time and income, and take full ownership of your success. It was not always easy, but it gave me the foundation to understand business ownership from the inside.
Throughout my career, I have helped hundreds of people take their own leap into entrepreneurship or expand their business portfolios through franchising. I believe in transparency, strong processes, and always putting my client first. Whether someone is just starting out or looking to diversify, I take pride in helping them make clear, confident, and informed decisions that align with their goals.
Becoming a franchise consultant was a natural next step. It allows me to focus on what I value most, working directly with people who are ready to take control of their future and helping them move forward with clarity and purpose.
I am grateful to do work that is both strategic and personal. My own path has shaped how I show up for others, and I carry that with me into every conversation. When I am not supporting my clients, you can find me enjoying the Colorado life I have built, listening to live music at Red Rocks or hiking with my dog Alice in the mountains that shaped me.

130 Culvert Hill RD, Shohola, PA 18458
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