By Patrick Elsner | Sep 23, 2025
1. Self-Assessment and Goal Setting
Before anything else, you need to understand your "why". What are your personal and financial goals? What kind of lifestyle, income, and risk level are you comfortable with? Clarifying these expectations upfront helps you find a franchise that truly aligns with your vision for the future.
2. Financial Readiness Check
Next, get a clear picture of your finances. You need to determine your liquid capital, net worth, and credit score. This is also the time to understand your borrowing capacity and explore potential funding sources, such as an SBA loan or tapping into your 401(k) or IRA.
3. Research the Industry and Franchises
Don't just jump on the first opportunity. Start by identifying industries that align with your interests and the market demands in your desired area. Then, research potential franchisors to find a business that fits your criteria and the role you want to play in it.
4. The Discovery Process Begins
Once you've done your initial research, it's time to start conversations with franchisors and attend discovery days. This is your chance to learn about the brand and keep an open mind while focusing on the end result you hope to achieve.
5. Review the Franchise Disclosure Document (FDD)
The FDD is a critical document designed to protect you, the potential franchisee. It's a very thorough document that lays out 23 items you need to meticulously review and understand. Pay close attention to Item 19 (Financial Performance) and Item 20 (Franchisee Information), which provide key insights into the brand's performance and franchisee network.
6. Due Diligence and Validation
This is one of the most important steps: talking to current and former franchisees. This gives you an unfiltered look at their experiences, the costs involved, and their relationship with the franchisor. You'll get to hear what it's really like to be part of the system before you commit.
7. Professional Legal Review
Before you sign anything, you should always have a franchise-specialized attorney review the FDD and the Franchise Agreement. This legal review is crucial to ensuring your interests are protected and you understand all the terms of the contract.
8. Finalize Your Financial Plan
Earlier, you took a broad look at your financial readiness. Now, it's time to get specific and secure your funding. Whether it's through a Small Business Administration (SBA) loan, Rollovers for Business Start-ups (ROBS), or other methods, you need to finalize your robust financial package.
9. Location and Lease Negotiation
If your franchise is a brick-and-mortar business, you'll need to work with the franchisor on site selection and negotiate your lease. This step ensures you find the right location to set your business up for success.
10. Sign the Franchise Agreement and Prepare for Launch
After you've completed all the steps, had all your questions answered, and feel confident in your decision, it's time to sign the Franchise Agreement and begin the training process. This is the final step where your vision for success becomes a reality.
Don't embark on this journey alone. The Perfect Franchise is your partner for every step on this checklist, ensuring you make the most informed decision for your future.
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