The Decision Journey

We work with our financial services clients as partners. Together we develop clear, practical action plans, and support or run the implementation of those plans to ensure real and sustainable performance improvement.


The first stage is the most important and is introspective. If we get this right everything falls into place. We ask a lot of questions to understand your personal, professional and financial goals; your skillset, strengths, time commitment – anything that is important in launching and running a business successfully. We get there by a short questionnaire and 1 hour consult/interview.


In stage two, we create a personal business model. The franchise business model is essentially what your perfect brand would look like. We then compare it to the leading franchises to identify a handful of brands that match your profile. We will then share the concepts with you and introduce you to the ones that resonate the most. We have an innate bias to simple models in industries we believe will be around for the long haul. I avoid fads, “hot brands” and businesses that are not Amazon-proof.


The third step is due diligence and discovery – it’s when you learn about all the aspects of a franchise.
It is a methodical approach to exploring franchise ownership. During the discovery phase, which takes about 45-60 days, you will speak with the franchisor, review documents, and speak to franchisees. We will speak regularly and we will provide insights, insider info, resources, and tools to help you maximize the due diligence process.

The Perfect Franchise Advantage

Any consultant can find you an opportunity. Our team finds our clients great opportunities. Here is our advantage:

We act as educators, matchmakers, and Coaches. We save you time, money and optimize your chances for success. All of this is at no cost to you.

  • Personal Situation – We take the time to understand your skills, interests, and deep underlying motivations.
  • Matching – We match you to the right brands. This is part art/part science and based on understanding people and brands. Our bias is too simple models with strong business systems and support.
  • Prioritization – Next, based on the quality of our franchisor relationships you are prioritized by franchisors and go right to the top of their lists.
  • Preparation –Once introduced, we provide clear and understandable insights and tools that help you optimize each part of the due diligence What we want is for franchisors to covet you.
  • Get a better deal. – This allows us to help you negotiate a better deal from the franchisor.
  • Elite Partners – We partner you with the top financing and legal resources in franchising.
  • Transition Plan – Finding the right business is not enough. Our team helps you conceive of the best way of entering a franchise. We help you create a transition plan that generates the best results with the least amount of stress.

Our approach is highly customized and designed to match you, guide and position you to maximize your success in franchising. This is a fundamentally different approach and model than other Consultants.

Learn All About The Perfect Franchise

“The franchising processes is a confusing landscape that our team at The Perfect Franchise aims to illuminate. We are here for investors who want guidance in making savvy decisions that will lead them towards success as an Entrepreneur.”

Mark Schnurman, CFC
Managing Partner of The Perfect Franchise

Feel free to reach out.


The Perfect Franchise is a leader in franchising education. We are dedicated to helping clients find and successfully invest in the right franchise opportunity for them. Our vision is to help educate and lead clients towards financial freedom by providing our clients with honest, clear, and actionable advice.


Our mission at The Perfect Franchise is guiding clients through the processes of franchising with boldness, energy and strength.

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Your complete, all-in-one franchise consulting agency.

Reliable, Vetted Provider Network

We work with 100’s of companies to find you the perfect fit.

Extensive Hands-On Experience

Our experts will make the franchising experience easy.

Trusted Partner

With years of experience we have become a trusted partner for our clients.

Wide Array of Industry Verticals

We have franchise partners in almost every vertical.

High-Touch, Responsive Service

Our team works with you from start to finish to answer any and every question.

Industry Resources

With easy support and resources available we get back to your questions fast.

Unlock The Secrets of Being a Successful Franchise Investor

Get in touch with our Consultants today.

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